Understanding Autoresponders

It is tempting to forget about email marketing as social networks grow in number. Those who forget about this valuable tool pay a dear price.

The irony of ignoring email marketing to utilize the power of social media is that social networks will actually magnify the reach of an email message as people pass in from peer to peer in their networks.

Another reason you shouldn’t abandon email for social media marketing is that an email message is personal. An email takes your message off a person’s Twitter or Facebook feed and places it in their inbox – it’s more personal. It’s also the most direct line of communication with your customer – as long as you know how to avoid spam filters, your message will be hard to ignore.

The proof that email autoresponders work comes from the Direct Marketing Association – it has claimed the return on investment for email marketing is 4,300 percent. This means email is the avenue through which you can convert your conversations into sales.

This post will teach you how to take this seemingly old fashioned marketing method and turn it into a highly profitable part of your Internet marketing mix.

Be lazy – be happy

Another reason, aside from their 4,300 percent ROI, that autoresponders are great is that they are a relatively easy way to engage in content marketing. The most common approach to content marketing is through blogging; however, that takes a lot of work and a lot of careful planning. Some people don’t have the resources to make it work.
Instead of having to deal with the pressure of regularly creating amazing, powerful, original, and shareable content, try developing an autoresponder with as few as seven parts – it’s a great way to build your email list.

The basics

An email autoresponder is a sequence of messages that are pre-programmed and sent to your email subscribers – each autoresponder campaign will attempt to solve a specific problem.
If you want to leverage the power of email autoresponders, there are certain steps you need to take to ensure your success – it’s time for the email autoresponder master class to begin.

Create content

The first thing you need to do when you are planning an email autoresponder is to create the content for your series of emails.
Can you think of a five step solution to solving a problem your customers face?
Instead of working each of those five steps into one blog post, break each step into its own email message and use that as the basis for your email autoresponder campaign. Add an introductory email and a concluding message and there you have it – a seven part autoresponder campaign that solves a problem faced by your readers.

Now you also have a content marketing asset that you can use as long as your website or blog is still up and running – the 1,000^th subscriber will find it as equally valuable as the first subscriber.

People are lazy, make it easy

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